Malcomes final speech Essay

In Malcomes final speech he describes Lady Macbeth as a fiend like â€Å"queen†. Explain how far you think this description of her is justified Lady Macbeth is a very essential character to the play. She is singly responsible for the most tragedy and destruction throughout the play. She is very responsible because she is the one who talks to and persuades Macbeth. But she cannot be purely seen as an evil influence for she is a much more complex character then many would think. We first see Lady Macbeth in act one, scene five when she is reading the letter that Macbeth sent her. When reading the letter, she reads it in an innocent ladylike voice that we will not see much of until later on in the script. As she calmly reads the letter you can see her slowly spiralling towards the more evil sinister way. The letter is read as if he was writing it to his â€Å"Dearest partner of greatness†. He treats her with a lot of respect as if she is an equal. This would seem to be very awkward to an audience in the Shakespearean era for women were seen to be inferior to men. She decides on Macbeth’s behalf that they are to kill the King Duncan, without Macbeths approval. The only problem is that she thinks that Macbeth is â€Å"too full of th’ milk of human kindness† to commit such an evil task. She then thinks that she had the power to alter Macbeth’s mind like an evil conscience. This makes her more evil than seen so far for she is seen as an evil presence. Lady Macbeth feels that in order to commit the murderous task herself she will need to look for help of evil ghosts and spirits to take her body and do the dirty deeds for her. She suggests strong sentences to â€Å"unsex her † and turn her evil. â€Å"Come to my women’s breasts And take my milk for gall.† In Shakespeare’s time the average person in the audience still believed in witches, evil sprits, potions and evil presences, so they would be scared as if it were real. The audience will also look at her in a very strange, different way for she is willing to give up all her femininity for a natural evil. She continues to make obscene comments to hell. â€Å"Come thick night and pull the In the dunnest smokes of hell.† She says this because she wants not to be discovered for it will cost her life if she was discovered. For a stage production I would start with her sitting in darkness on a chair alone with the spot light on her. She would wear a white dress to promote her innocence. The background music would be slow, low and quiet in a solitary tune. As she starts to ponder evil thoughts, I would slowly creep up in tempo and make all the notes more sinister. She would get up and keep her head down as she wanders around the stage reading the letter. As soon as she finishes reading the letter she will raise her head and start to whisper her lines to the audience making eye contact. The lights would be dim as she goes from side to side on the stage. She will get louder and louder until the servant walks in and after he leaves she will continue walking from side to side getting louder and louder until her husband enters and a red light will fade in as she explains the plot to Macbeth. The second time we see her is when she is at dinner acting sweet and innocent when at heart she is completely evil and filled with hate and gall. Duncan ironically and innocently speaks of sweet and good air which has a ironic relationship to Lady Macbeths earlier quote â€Å"The dunnest smokes of hell† in the last scene. In Act 1, Scene 7 we see Lady Macbeth for the third time. She is alone in the bedroom with Macbeth discussing their hidden sinister plan to kill king Duncan and steal his throne. In this scene we can see again how much influence on Macbeth, Lady Macbeth has. Macbeth decides that he wishes not to conduct in this evil scheme any further, but once again Lady Macbeth bends and twists Macbeths mind to see the opportinity the way she does. An audience would again be surprised to see a women taking more or less complete control over Macbeth. Her character would seem very masculine and the power over Macbeth would seem to be some sort of witch’s spell, again making her seem more evil than she really is. It would not be surprising to see lady Macbeth fall to even lower levels of murder and in justice for all her goodness and innocence has been completely corrupted by greed, therefore making her nothing more than a victim to her inner evil. Macbeth stands for shining goodness in that moment that he refuses to commit this disruption of the hierarchy for it would not only be a murderous crime, it would also mean that he has turned his back on his God, for the king was seen to be God’s representative on earth. Lady Macbeth uses blackmail to get him to obey her. She starts to accuse him of not loving her and not acting like a real man treats his wife. This is ironic, for she does not treat him as a real husband, but none the less she gets her way through these obscene accusations of him being a coward â€Å"And live a coward in thine own esteem† The last time we see Lady Macbeth is in Act 5 Scene 1, after all planned has successfully happened. In this scene we can see how the aftermath of the killings has actually affected lady Macbeth. The scene begins with lady Macbeth being analysed by a doctor and his decision is that she is suffering mentally. Lady Macbeth is mentally scared and is sleepwalking in anguish. Lady Macbeth is constantantly rubbing and washing this certain spot in her palm because she (and only she) can see a red â€Å"damned spot† of blood. She is conveying images of the murder and she is speaking of the killing of an old man ( King Duncan ). â€Å"Who would have thought the old man had so much blood in him† Through sleep walking and being nervous we can see that Lady Macbeth does have a conscious and is liable to greed instead of being this evil monster which the audience has all seen before. The audience for the first time would start to understand and see that all the evil within her was â€Å"evil spirits† and the greed assigned to every human being. In this last scene with her, as she fall apart we can see all her greed and wickedness being stripped from her just leaving her an image of pure, innocent child like women. As Lady Macbeth becomes mentality ill and losses all her influence and greed it is as if Macbeth and his wife have swooped feelings and brains. Her obsession with a â€Å"damned spot† of blood which she cannot remove from her hand contrasts with her attitude to the blood after Duncan’s murder, when she says: â€Å"A little water cleans us of this deed† The way an actress would perform this scene would be very different from the way she would act in Act 1 Scene. Her face would be pale and without make-up, and she would wear a white nightdress to suggest return to a vulnerable childlike state. Her voice would be frail and trembling, and some lines, such as â€Å"The Thane of Fife had a wife† would be spoken like child reciting a nursery rhyme. Referring back to the title question, I think that Lady Macbeth cannot be fully justified as a â€Å"Fiend† for she is a normal women who is corrupted by greed and I am sure that many people in the same situation would be very tempted to do something similar.

Advertisement and Promotion in Business

Abstract With the increase in competition among different businesses across all industries, it is vital for companies to ensure that they implement ideal promotional strategies to maintain their competitiveness. This paper presents an in-depth analysis on several aspects of business advertisement and promotions. It addresses the scope of marketing strategies, which covers the process of communication in advertisement, the organization of the advertisement industry in the United Kingdom, the regulation of the industry and the current trends in advertising. It also covers the concept of below-the-line advertisement and suggests the promotional strategies that can be used by Pringles, a well renowned snack brand. Introduction Advertisement and promotion play a vital role in the marketing of products and services of any company by increasing brand awareness and attracting customers (Shimp & Andrews, 2013). It is one of the four components of the 4Ps of marketing, which comprise of product, price, promotion and place (Pride, 2013). Whereas there are different approaches to advertising and promotion, they all have the main objective of communicating about what companies have to offer to their target clients (Percy & Rosenbaum-Elliott, 2012). With the ongoing increase in competition across all industries, companies that fail to advertise or promote their products and services risk losing their competitive edge regardless of how proper the other elements of the marketing mix are (Reynolds & Lancaste, 2013). This paper covers different issues of advertisement and promotion. These include the marketing communications’ scope and below the line advertisement approaches that can be used to promote Pringles, one of their products. It also designs a plan for an integrated promotional strategy for Pringles. Task 1 – Scope of Marketing Communications1. Explain the communication process that applies to advertising and promotion.Communication in advertisement and promotion aims to ensure that that the messages that businesses intend to pass to their consumers are effectively relayed (Shimp & Andrews, 2013). There are different steps through which these messages undergo before arriving to their target audiences. In promotion and advertisement, the sender – in this case, the advertising company – encodes the message and relays it through a transmission device (Wharton, 2013). Encoding is the creative creation of cues that can either be verbal or non-verbal that will pass the intended message to customers in the most effective manner and also attract the highest possible attention among the target customers (Reynolds & Lancaste, 2013). After the message has been encoded, ideal transmission devices or avenues are used to pass the message (Wharton, 2013). With the different customer segments being targeted by companies, it is important to select the most ideal avenue through which the advertisement can be passed (Pride, 2013). The message is then decoded by the receiver, where it will trigger different actions in response to the advertisement, which include making purchases of the advertised products or services (Reynolds & Lancaste, 2013). Whereas companies expect the communication processes of advertisements to lack barriers, there are several that may limit the attainment of the intended advertisement objectives (Wharton, 2013). One of these is the presence of many other adverts by competing companies that may divide the attention of target consumers this is mainly referred to as clutter (Kaser, 2012).2. Explain the organisation of the advertising and promotions industry.The advertising and promotions industry com prises of different entities. These include advertisers, advertising agencies, media organizations and external facilitators (Friedlein, 2014). The roles played by all these parties contribute towards the success of the industry. To ensure effectiveness of this industry, different countries have different approaches of managing these involved parties (O’guinn et al., 2011). In the United Kingdom and Europe, there are different bodies that are involved in the running of the industry. These include the European Association of Communications Agencies (EACA), and the Promotional Marketing Council (PMC) (Warc, 2014). EACA represents media agency associations and full-service advertising across Europe (EACA, 2014). It is based in Brussels, Belgium, and focuses on the promotion for responsible effective and honest advertisement. The organisation also promotes high levels of professionalism and fosters close cooperation among different advertisers, agencies and media outlets in Europ e. PMC, on the other hand, represents the sales promotion industry. Some of the parties represented include suppliers, clients and agencies across several countries in Europe (Warc, 2014).3. Assess how promotion is regulated.Regulation involves the creation or certain rules and regulations to govern different activities in advertisement and promotion. In the United Kingdom, an advertising self-regulatory system for non-broadcast advertising was set up in UK in 1961. This step was taken to ensure that advertisements are responsible and achieve the purpose of making customers aware of products and their repurchase of the products. The UK regulates the promotion industry by using a combination of practice and legislation codes (Advertising Standards Authority, 2014). There are two regulatory committees that create, revise and monitor advertising codes. These are the Broadcast Committee of Advertising Practice (BCAP) and the Committee of Advertising Practice (CAP). The BCAP code creates broadcast advertising rules while CAP creates rules for non-broadcasting advertising, direct marketing and sales promotion (Farrell & Gordon, 2012). These rules are enforced by the Advertising Standards Authority (ASA). With the changes that are always taking place in advertising, these rules are regularly revised to increase effectiveness (Kaser, 2012). However, keeping up with this pace is quite challenging because of the increase in advertisement avenues that has been made possible by technological advancements. As a result, increasing numbers of customers are falling prey to advertisers that advertise inexistent or poor quality products (Cho et al., 2014).4. Examine current trends in advertising and promotion, including the impact of ICT.The current trends in advertising and promotion have majorly been influenced by the increase in the use of the internet and social networking among target customers, which has largely been as a result of ICT development (Friedlein, 2014). There are various internet related trends in product advertising and promotion. These trends include; social media, online display advertising and mobile advertising. Advertisements on the social media, such as Facebook and Twi tter, are on the rise and are referred to as sponsored content (Seth & Kapoor, 2014). Companies are taking advantage of the growing number of people using these avenues because in total, there are approximately 2 billion people signed up to different social media platforms (Tuten & Solomon, 2012). Online display marketing is on the rise, and involves the advertisement of company websites on other websites that target consumers frequently use (Kaser, 2012). According to Persaud and Azhar (2012), an increase in the use of smartphones has also given rise to internet mobile advertising. This is where advertisers reach consumers personally through platforms, such as social media or sending links to company websites, in the form of text messages (Persaud & Azhar, 2012). Whereas these developments provide a convenience of reaching a wide range of clients in a short time and on a smaller budget, there are also different associated demerits (Friedlein, 2014). One of these is the information risk that customers and companies may be prone to because of hacking (Cho et al., 2014). Social media has been regarded by some researchers as one of the fastest avenues through which information passes. Thus, any mistake by a company that may tarnish its reputation can be detrimental to its brand (Tuten & Solomon, 2012). Task 3: Primary techniques of below-the-line technique of sales promotion1. Explain primary techniques of below-the-line promotion and develop a BTL campaign for the brand, â€Å"Pringles†Below-the-line promotionBelow-the line advertisement is a promotional strategy that tends to use other mediums apart from the typical ones like the internet, broadcast, print and billboards (Kaser, 2012). Many companies in the present-day business environment utilize this strategy alongside above-the-line and through-the-line advertisement (Reynolds & Lancaste, 2013). One of the main attributes of this approach to advertisement is that it is less expensive. However, many companies combine this with above-the-line promotions so as to maintain a better market position, below-the-line promotion being just as complement (Gautam, 2013). Several below-the-line advertisement techniques are discussed hereunder. Field marketing or promotion: It is a process through which salespeople target customers on a one-on-one basis with the aim of promoting certain products and services (Stone & Desmond, 2007). One of the advantages of this approach is that it provides customers with a close interaction with the product being promoted and the salesmen. However, this is time consuming and some customers may not be quite welcoming to the salespeople (Sigala, 2010). The use of coupons: this below the line approach to promotion involves handing coupons to prospective purchasers of commodities and offering incentives or discounts to attract customers, especially those who are price-sensitive (Wharton, 2013). Given that such approaches often offer product at reduced prices for a short duration, there is always a risk of reduced sales when the company resumes its original prices (Kumar & Rajan, 2012). Loyalty programs: These are packages that offer rewards to the frequent buyers of commodities due to their loyalty to the retail outlets (Grewal et al., 2011). Such programs are common in the airline industry, where frequent flyers of a given airline numbering a specified number of flights are awarded for their loyalty in different ways, which may also include free flights. These programs are however more ideal for customers with easy accessibility to the company products (Kaser, 2012).A below-the-line campaign for PringlesPringles is a potato and wheat manufactured snack owned and run under the Kellogg Company (Pringles, 2014). Below-the-line advertisement can be used to compliment the current promotional strategies used. One of the below-the-line approaches that can be used to market Pringles is the field promotion or field marketing approach. To effectively implement this promotional strategy, it is vital for the company to recruit salespeople that have the experience and skills needed to enable them convince people they have never met before to choose the Pringles over competing products in the market (Kaser, 2012). Small samples ought to be distributed for free or be sold at a lower price. Considering that the company mainly targets teenagers and students (Gillespie & Hennessey, 2010), it is advisable for the company to use younger salespeople who are more aware of how to approach and appeal to teenagers. The most ideal places that promoters of this product can target are those with high population of teenagers, like schools, colleges or recreational parks. Though this marketing approach provides an excellent avenue for building a relationship between the target customers and the brand, companies have to invest heavily in training salespeople or promoters to enable them deal with customers of diverse tastes and backgrou nds (Sigala, 2010).2. Evaluate other techniques that can also be used in this BTL campaign.Apart from the above below-the-line approach that can be used by Pringles, there are several other methods that may be adopted to boost sales and promote the product. They are examined below. Pringles can use the Intercept method, where trained sales personnel are positioned at retail outlets besides the shelves holding Pringles in retail stores and supermarkets (Stone & Desmond, 2007). Their main role is to persuade incoming buyers into the stores to purchase Pringles by highlighting their advantages over other competing products. Whereas this approach can increase the sales for the company, it has been criticized for causing impulse buying among customers (Pride, 2013). Sponsorship is also an ideal below the line promotional strategy that can be used by Pringles. This is whereby the company supports events and activities through provision of funds and other resources that are valuable to the success of the event (Woisetschlager & Michaelis, 2012). For Pringles, this strategy can be implemented by sponsoring sports for schools and youth concerts. Awareness of the company or products can be increased by ensuring by printing T-Shirts, caps or any other apparel to be worn by those attending the event. Even with this convenience that the strategy offers to customers, it can be quite cost intensive for the company depending on the size or magnitude of the event being sponsored (Lee et al., 2012). This may have an adverse impact on the company’s return on investment. Task 4: Plan Integrated Promotional Strategies1. Follow an appropriate process for the formulation of a budget for this integrated promotional strategyAn integrated promotional strategy refers to an approach to promotion where a company uses different avenues to and tools to increase the awareness of products (Kaser, 2012). This section presents a plan for a promotional strategy that can be used to market Pringles. Even with the current success that it enjoys across the markets that it operates (Gillespie & Hennessey, 2010), there is still a need for the company to penetrate more in the market and further increase its market share. To implement a successful promotional strategy, it is vital for the company to identify the resources or activities that will be involved. After they are identified, the appropriate budgetary allocation will be done to facilitate the strategy (Reynolds & Lancaste, 2013). The avenues that will be used in this promotion strategy are TV commercials, billboards and online advertisement through social media outlets. The budget is summarized as below. Promotional TechniquesBudget allocation TV commercials?1 million Billboards?100,000 Social media promotion YouTube video advertisements?50,000 Facebook?50,000 Twitter?50,000 Total?1.25 million 2&3: Carry out the development of a promotional plan for the Pringles and plan the integration of promotional techniques into the promotional strategy for PringlesThe table above represents the promotional techniques that will be used in the promotion of Pringles. TV commercials will be used by airing advertisements of the product on channels that air programs that are mostly viewed by the company’s target customers, who are teenagers and the youth (Saxena, 2010). The most ideal channels on which to air these advertisements are music or sports channels. Billboards will be effective if they are located in areas that are densely populated and are located close to outlets of the products. With an increasing number of people who have signed up on Facebook and Twitter social networks, advertising products on these sites also increases their visibility among the target audience (Tuten & Solomon, 2012). It also enables the company to actively engage with the customers that it is tar geting. Thus, it will be imperative for Pringles to consider utilizing these avenues for promotion.4. Appropriate techniques for measuring campaign effectivenessThere are different approaches that can be used by companies in measuring the effectiveness of their promotional campaigns. One of these is the amount of feedback from customers. This is usually mainly in form of inquiries through different avenues about the product being marketed (Pride, 2013). When inquiries are high, it means that the advertisement strategy was effective, and vice versa. Another approach that can be used is the estimation of sales prior to and after the launch of the promotional campaign or the return on investment (ROI) (Kaser, 2012). Successful promotional campaigns ought to result in an increase in sales levels of the company and create revenues that surpass the investment that was put in the promotional activity. For social media advertisements, tools such as SentiStrength can be used to assess the re ception of consumers to the advertisements. SentiStrenth is a sentiment measuring tool that evaluates the level of positivity or negativity of short texts that are mainly used in commenting on social media sites (SentiStrength, 2014). Conclusion Advertisement and promotion are vital components of the marketing mix. Some of the roles that they play include increasing of awareness among target customers about a company’s products and attracting new customers. This paper has addressed different issues that relate to this component of marketing. Under the scope of marketing communications, the paper has explained how the communication works process in promotion. It has also discussed how the organisation and regulation of the advertisement industry in the United Kingdom. The concept of below-the-line advertisement and an integrated promotional strategy that can be used to market Pringles have also been presented. For companies that intend to maintain their competitiveness in the market and attract a wide range of customers, it s vital for them to ensure that their promotional strategies are relevant to their target audiences. Whereas this paper has provided an in-depth understanding on the concepts of advertising and prom otion, in future, primary research can be incorporated, with members of the marketing department and a section of its target customers as respondents. References Advertising Standards Authority, 2014. About Regulation. [Online] Available at: http://www.asa.org.uk/About-ASA/About-regulation.aspx [Accessed May 2014]. Cho, S., Huh, J. & Faber, R.J., 2014. The influence of sender trust and advertiser trust on multistage effects of viral advertising. Journal of Advertising, 43(1), pp.100-11. EACA, 2014. About Us. [Online] Available at: http://www.eaca.eu/ [Accessed 31 May 2014]. Farrell, T. & Gordon, R., 2012. Critical social marketing: investigating alcohol marketing in the developing world. Journal of Social Marketing, 2(2), pp.138-56. Friedlein, A., 2014. Six trends in advertising you need to know for 2014. [Online] Available at: http://www.marketingweek.co.uk/opinion/ashley-friedlein/six-trends-in-advertising-you-need-to-know-for-2014/4009135.article [Accessed May 2014]. Gautam, A., 2013. A study on (below the line) promotion strategies of telecom industry in western (Up) circle (India) with special reference to Reliance Communication. European Journal of Business and Management, 5(22), pp.74-79. Gillespie, K. & Hennessey, ?.D., 2010. Global Marketing. Mason: Cengage Learning. Grewal, D. et al., 2011. Innovations in retail pricing and promotions. Journal of Retailing, 87, pp.43-52. Kaser, K., 2012. Advertising and Sales Promotion. Mason, USA: Cengage Learning. Kumar, V. & Rajan, B., 2012. Social coupons as a marketing strategy: a multifaceted perspective. Journal of the Academy of Marketing Science, 40(1), pp.120-36. Lee, D.-C., Hung, L.-M. & Chen, M.-L., 2012. Empirical Study on the Influence among Corporate Sponsorship, Organizational Commitment, Organizational Cohesiveness and Turnover Intention. Journal of Management and Sustainability, 2(2), pp. 43-53 Mishra, P., 2009. Sales Management: Keys to Effective Sales. New Delhi: Global India Publications. O’guinn, T., Allen, C. & Semenik, R., 2011. Advertising and integrated brand promotion. Mason: Cengage Learning. Percy, L. & Rosenbaum-Elliott, R., 2012. Strategic Advertising Management. Oxford: Oxford University press. Persaud, A. & Azhar, I., 2012. Innovative mobile marketing via smartphones: are consumers readyMarketing Intelligence & Planning, 30(4), pp.418-43. Pride, W.M., 2013. Marketing 2014, 17th ed. Mason: Cengage Learning. Pringles, 2014. Products. [Online] Available at: http://www.pringles.co.uk/products [Accessed 31 May 2014]. Reynolds, P. & Lancaste, ?G., 2013. Marketing. New Jersey: Routledge. Saxena, R., 2010. Marketing Management 4E. London: McGraw-Hill Education. SentiStrength, 2014. Sentiment Analysis. [Online] Available at: http://sentistrength.wlv.ac.uk/results.php?text=Luois+Vuitton+have+nice+clothes+but+i+hate+their+prices&submit=Detect+Sentiment [Accessed 19 May 2014]. Seth, S. & Kapoor, K., 2014. Fostering Creativity & Innovation In Marketing Communication through Social Media. The International Journal Of Business & Management, 2(1), pp.19-24. Shimp, T. & Andrews, J.C., 2013. Advertising promotion and other aspects of integrated marketing communications. Mason: Cengage Learning. Sigala, M., 2010. The Handbook of Field Marketing: A Comprehensive Guide to Understanding and Outsourcing Face-to-face Direct Marketing. Journal of Product & Brand Management, 19(1), pp.67-68. Stone, M.A. & Desmond,J ?., 2007. Fundamentals of Marketing. London: Routledge. Tuten, T.L. & Solomon, M.R., 2012. Social Media Marketing. New York: Prentice Hall. Warc, 2014. Promotional Marketing Council. [Online] Available at: http://www.warc.com/ContentandPartners/PromotionalMarketingCouncil.info [Accessed May 2014]. Wharton, C., 2013. Advertising as Culture. Bristol: Intellect. Woisetschlager, D.M. & Michaelis, M., 2012. Sponsorship congruence and brand image: A pre-post event analysis. European Journal of Marketing, 46(3/4), pp.509-23.

Jamie Oliver †Spoken Language Essay

Jamie Oliver is a chef who has made a number of television programmes for Channel 4; in most of these programmes he is cooking and instructing the audience, although he is sometimes part of documentaries about food, for example in schools. His style of speech is very different to many of his contemporaries: he uses his distinctive style to present himself as a down to earth, friendly TV chef. Oliver is the only person talking in this transcript because he is cooking and explaining his actions for the TV show. The fact that he is cooking while talking means that there are numerous pauses in the transcript, for example ‘†¦Your burger (2) and then some rosemary’. The two second pause indicates that he is demonstrating this action on the programme; it is important in his role as a TV chef that he doesn’t just sit and talk through a recipe because viewers want to see the recipes being made and they also want to be entertained and kept interested by Oliver moving around in the kitchen. Other pauses suggest that, although this programme is probably scripted to some degree, Oliver is not reading from an autocue but retains an element of spontaneity to his speech. The pauses at the start of the transcript, ‘Hi guys (.) welcome to ministry of food (.)’, are indicators of this spontaneity, as is the non-fluent ‘er’, which is present ed later on in the show. Although sometimes a sign of nervousness, in this case I think the pauses help Oliver to appear normal, like his viewers, so they are more likely to attempt his recipes and, of course, buy his books. Jamie Oliver’s Estuary accent and his accompanying use of London slang are also distinctive features of his talk. A Word such as ‘bash’ is a colloquial and is not a word we expect to hear on a cooking programme. We are used to words from the cooking semantic field such as ‘whisk’, ‘bake’, ‘stir’ but Oliver’s language use again makes him seem very normal, approachable and relaxed. As well as specifically accented words such as the dropping of the ‘h’ in ‘orrible’, Oliver’s elisions ‘gonna’, ‘wanna’ and ‘kinda’ demonstrate his relaxed tone. As well as using these to build a successful TV persona, Oliver could be using this informal language because he is concentrating more on the actual cooking and explaining the key details of the recipe rather than the functional language he uses. It is important that Oliver does not appear too bossy to his audience: they need to feel like they can relate to him; it is therefore important that he moderates his use of imperatives. Throughout the transcript, he softens his instructions to viewers: ‘†¦about a tablespoon of oregano (1) you want about’; ‘an egg some rosemary some (.) mustard’; this lack of precision is encouraging to people watching his because it suggests this recipe is easy to follow. The self-deprecating suggestion that Oliver is not entirely sure of what he is doing, just guessing, means that he does not assume a too-powerful position in relation to his viewers. The word ‘;literally’ implies that the solution is simple and easy, so Oliver maintains his persona as the ‘friendly, easy’ TV chef in contrast with someone like Gordon Ramsay and his very technical, scientific recipes that cannot be replicated in ordinary kitchens. In conclusion, Jamie Oliver uses many features of talk that are typical of TV chefs, such as numerous pauses and imperative instructions which are essential in his role, but he also has a very distinctive personal style of talk, characterised by his accent, use of slang and colloquial vocabulary. He uses his own idiolect to create a successful TV personality that viewers can relate to and follow as a cooking role model.

Post Modern Preaching Term Paper Example | Topics and Well Written Essays - 1250 words

Post Modern Preaching - Term Paper Example In words by Allen religion significance has declined over the years (78). The author further argues that this is attributed to the fact that preachers and religious institutions have lost touch with the modern generation. Most preachers still use the old ways of passing the message to the audience. As much as these methods are pure and original, their impact in the modern society has been diminished. The modern society needs something that connects with them with the current emerging trends- a message that may help them go through modern society challenges. This is one factor that preachers have failed to achieve in preaching. This has made most religious institution lose touch with the society. According to Allen just like we embrace technology and globalization in our societies, preachers should embrace the use of the same in delivering sermons (29). However, many religious practices have been able to adjust to these changes and still hold much significance in the society. They are referred to the igeneration preachers. They believe in preaching the word in the most appropriate way in the perspective of their audience. This includes use of modern tools and instruments, applying of global trending society topics and accepting the fact that exposure level of the modern spiritual is deep and the approach should be the same. The growth of the church has been significant throughout the centuries. In the ancient religious settings, preachers or religious leaders did not have a tiring task of passing the message to the audience. This is attributed to the fact the audience has so much believe in religion and they were not exposed to technological trends. LaRue argues life was simpler and less complicated to believe in (112). People in the ancient centuries did not have much of tasks and factors distracting them from adhering to the gospel. This scenario has completely changed in the modern generation. Hilliard argues that the modern society is exposed to less spiritu ality and more of economic or social activities (98). This creates the gap between the modern society and religion. Preachers have to develop ways to reach out to the occupied generation (Allen 85). It has ceased to be an obligation that people have to attend religious services like people used to in the back days. For the modern society to be inclined to religious activities, there must that outstanding factor driving this objective. In words by Arendell for preachers to remain significant in what they do, they must be able to advance to the same level as the social trends have (211). This may include using the most common tool to reach out the modern generation: the social network (Hilliard 90). The growth of the church in the African American perspective displays the same results. The ancient African American church was known for its significance in society. The church was a spiritual hub for all ages. It was a compulsory function in the whole society as parents exposed their chi ldren to spirituality at a tender age. This practice created a long line of spiritual generations. In words by Arendell the African American society was one of the most religious societies in the United States (145). The author further argues that this was attributed to the fact the passing down of religious beliefs in the society was effective. As generations passed, this fact slowly changed. One religious practice that was first to be rejected was the door to door preaching. It faced great

Psychology Essay Example | Topics and Well Written Essays - 250 words - 4

Psychology - Essay Example Piaget divided development into a Sensiormotor Stage (birth to age 2), a Preoperational Stage (ages 2-7), a Concrete Operational Stage (ages 7-11), and a Formal Operational Stage (ages 11- adult). Each stage is marked by certain abilities, such as the ability to understand conservation of mater or the ability for hypothetical thinking. Erikson’s work closely resembles Piaget’s, but it is showing the development of a person’s social intelligence and self-awareness, not cognitive ability. Erikson believed that we went through eight different levels of psychosocial development, each one possessing a unique crisis for the individual’s understanding of who they are and where they fit into society. Stage 1 is Trust v. Mistrust, Stage 2 is Autonomy v. Doubt, Stage 3 is Initiative v. Guilt, Stage 4 is Industry v. Inferiority, Stage 5 is Identity v. Role Confusion, Stage 6 is Intimacy v. Isolation, Stage 7 is Generativity v. Self-absorption and Stage 8 is Integrity v. Despair. Erikson suggests that if the conflict of each stage is not successfully resolved, the final adult will be a person that has emotional baggage. They will have a difficult time reconciling conflicting feelings that should have been resolved at an earlier stage. Both of these theories are as relevant today as they have ever been. Students may use different technology and have a different social environment than they once did, but they still must follow these stages of development in order to be fully functional human

Today's and Tomorrows Travel Assignment Example | Topics and Well Written Essays - 2000 words

Today's and Tomorrows Travel - Assignment Example Tourism destinations across the world have been in competition to attract clients to their spaces to enjoy beautiful sceneries that abound. Those destinations that have simple systems for advancing information to potential clients receive better advantages. People all over the world are in need of crucial information that matches their preferences, systems that are able to advance this information provides great businesses as people easily get them in search engines and other databases. For this reason, it is important that tourism destinations establish their information systems in a manner that enhances access from people that are interested. In addition there is need to have other important factors well catered for in the destinations which can appeal to different people from all corners of the world. People will always prefer to move to those destinations that fulfill their curiosity to the maximum, giving them utility for their money. Important things that people look for are the kind of reception offered, special features that people are bound to have like discounts, staff attendance, the kind of space that exists, popularity of the destination among other important personal preferences that enhance the same. This papers looks at these and other important aspects of tourism and travel factors that drive modern tourism sector in different parts of the world, having the Kenyan tourism destination as the case study. The east African region has been known to have numerous tourism destinations in Africa and the world at large. Countries in East Africa boost of the best tourism destinations that attract visitors from all parts of the world. The East African region enjoys favorable climate all year round, something that gives it an added advantage compared to countries that are found to the extreme North and South of the equator. During winter, tourist destinations especially in Kenya and Tanzania are a host to

Frank Lucas involement with the mob in the movie American Gangster Essay

Frank Lucas involement with the mob in the movie American Gangster - Essay Example And in order to achieve that, he got his 100% pure dope directly from source in Bangkok, where opium plants were also cultivated. Accordingly, he could sell this high quality dope at a lower price. He branded his own product as â€Å"Blue Magic† which became the number one brand of heroin in Harlem and other cities in the US. Frank Lucas: The "Original American Gangster† 3 Frank Lucas: The "Original American Gangster† And His Conflict with Italian Mafia 1â€Å"Ladies and gentlemen of the jury, the State will show and you will hear that Frank Lucas is the most dangerous man walking the streets of our city† - Det. Richie Roberts. Frank Lucas is one of the most successful heroin importers in US. What made Frank being successful was his unique marketing strategy. He thinks and acts like an executive officer. He realized that he could only achieve success once he breaks the monopoly of Italian Mafia held in New York. In order to do that, he went to Bangkok, Thail and and directly contracted with the supplier. As a result, he was sure to have 100% heroin and he could even distribute it at a lower price by cutting off the middlemen. Frank Lucas was then one of the most intellectual US heroin dealers who also created his own business empire, a crime organization operated in Harlem during the late 1960s and early 1970s. 1 â€Å"He's structured his organization to protect him in the same way† - Det. Richie Roberts. Frank builds his empire with family, uprooting brothers and cousins. Frank Lucas branded his very own product as â€Å"Blue Magic† which he guaranteed to be 98 – 100% pure. â€Å"Blue Magic† which has a really good quality was sold at a cheaper price compared with the other products. It eventually became famous and even hit the top of the competition, which also distressed the monopoly of Italian Mafia. This was alarming for Italian Mafia. And so Dominic Catanno from the same gang met up with Frank to talk a bout the monopoly and the other dairy farmers or the other drug dealers who were left behind the competition. And so at the end of their discussion, they had a deal that Frank will consider distributing them his very own â€Å"Blue Magic† at $50,000 per Kilo. Frank Lucas: The "Original American Gangster† 4 In the film I didn't really see too many conflicts between Frank and the Mafia except for an issue on drug monopoly. Since the Italian Mafia do not want any competition as what Dominic Cattano said â€Å"1No, I just think monopolies were made illegal in the country, Frank, 'cause nobody wants to compete, you know. Nobody wants to compete, not with a monopoly.† Just as the nature of monopoly, where there is a single distributor to eliminate competition and prices are set and manipulated. However, Frank as free and fearless as he is does not like the idea. He rather dealt with Mafia being their supplier of â€Å"Blue Magic† rather than getting into monopol y with them. My perception of Frank Lucas base on his conflict with Mafia is he is not only fearless, but he is also smart and he knows what success means and how to get it right. He has a very strong will and a strong character that also attributed to his great success. And I think, this great success still turn Mafia as his enemies in the end as the group almost killed his wife. 1â€Å"Success. It's got enemies. You can be successful and have enemies or you can be unsuccessful and have friends.†