PEST-C and marketing stratgy for Appl company Research Paper

PEST-C and marketing stratgy for Appl company - Research Paper ExampleIn a video titled, What makes apples marketing eccentric, it emerges that orchard apple tree Company designs products with outstanding features (Integra Global Solutions, 2012). For example, when other companies conceived the possibility of developing desktops, Apple moved a step further and conceived the possibility of having a computing device in the pocket.Currently, Apples MacBook Air is the thinnest computer in existence developed through an amazing product design and detail. Unlike other companies, Apple highlights only one outstanding feature of its products in its advertisements. Although the MacBook Air has remarkable functionality, the Apple Company utilized a unique marketing strategy and laid emphasis on the fact that the MacBook Air was the thinnest computer (OReilly, 2012). The focus on the most outstanding aspects makes Apples marketing unique, simple, and straightforward. The focus on a single a spect instead of numerous aspects sets a new standard for Apple product a factor that motivates potential consumers to buy the products. The video uploaded on YouTube by the Integra Global Solutions, who are experts in marketing reveals the uniqueness of Apples marketing strategies.Moreover, Apple Company has adopted digital marketing, which has created a bombilate on the sleek design of the companys products. Similar to its products, Apples online advertisements and its website focus on high levels of navigability making it easy to use for customers. through and through digital marketing, the Apple Company has been able to interact with its customers and focus on highlighting the value added by its premium products. The company does not need to put over its customers by highlighting numerous features in its advertisements (Montgomerie & Roscoe, 2013). On the contrary, its marketing strategies highlight one outstanding feature that should motivate and convince a customer that the Apple product is worth buying. Irrespective of